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Edgewater Beach Resort

Edgewater Beach, located on Florida’s Emerald Coast, is a luxury condominium resort. Its striking architecture is a mirror image of an iconic hotel located on the French Côte d'Azur. The resort’s executive team engaged LIFT to drive an increase in room nights booked.

Vacation Resort Marketing by Fort Walton Beach Florida agency LIFT
Vacation Resort Marketing by Fort Walton Beach Florida agency LIFT
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Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
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Creative Solution

Nights booked is one of many data points that can be measured, but it’s not a goal, in and of itself. What the client was really asking us for, is to use branding and marketing to help increase their net revenue. The client can’t scale; They can’t create more condo units, which means they can’t scale. Businesses that cannot scale must rely on increased demand to drive revenue, and branding is the perfect tool to accomplish this. LIFT created new, elegant, and upscale branding designed to attract a more affluent demographic, and we used broadcast and print advertising to reach them. The increased demand, from a customer segment better able to spend more traveling, and to travel more frequently, allowed the client to ultimately raise their rates.

Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
Resort ad campaign by LIFT, a Florida travel and hospitality marketing agency
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Deliverables

Marketing campaign
Media plan
Website
Ad design
Broadcast TV spot
Social media assets

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