The Hidden Dangers of Monopolies in the Internet Search Engine Industry
Let’s explore the dangers of monopolies in the internet search engine industry and why it’s crucial to address them.
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Blog
We Create LIFT
- Jul 18
- 3 min
The Perils of Overinvesting in SEO at the Expense of Quality Content
Let's dive into the risks associated with overprioritizing SEO and neglecting content quality.
Bill Weckel
- Jun 11
- 3 min
Understanding Organic vs. Paid Website Traffic: A Guide for Business Owners
In the digital realm, driving traffic to your website is crucial for business success. However, navigating the various methods can be daunti
Bill Weckel
- May 29
- 3 min
Navigating Color Systems: Understanding CMYK, RGB, Hex, and Pantone
Consistency is paramount in any successful branding or marketing endeavor. Ensuring that your chosen colors remain faithful across various p
Bill Weckel
- May 9
- 4 min
The Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious Factors
In this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi
Bill Weckel
- Apr 15
- 1 min
DS2 Website Development
LIFT is pleased to announce the launch of DS2's new website. DS2 is a software development firm serving customers within the U.S. Army and A
We Create LIFT
- Mar 15
- 1 min
Rosemary Beach Sculpture Exhibition
LIFT is happy to announce the development and launch of a new website for the Rosemary Beach Sculpture Exhibition.
Bill Weckel
- Feb 15
- 1 min
Defense: DS2 Branding Evolution
Dynamic Software Solutions, a Florida-based defense contractor, hired us to design a new company logo. They felt that they had "grown out of
Bill Weckel
- Jan 18
- 3 min
The Art of Perceived Value: How Price and Proximity Shape Consumer Perception
As consumers, we often make decisions based on a complex web of factors, some rational and others deeply emotional.
Bill Weckel
- Nov 15, 2023
- 4 min
Capturing Success: The Importance of Hiring a Professional Photographer for Your Corporate Event
In the fast-paced and competitive world of business, corporate events play a crucial role in fostering connections, sharing knowledge,...
Bill Weckel
- Jun 15, 2023
- 1 min
Real Estate Development: St Joe Company
LIFT does a significant amount of work for one of Florida's largest land developers; the St. Joe Company (NYSE: JOE). One of their...
Bill Weckel
- May 18, 2023
- 1 min
Defense: Blue Sky Innovations
LIFT is working with Tampa-based defense contractor Blue Sky Innovations on presentation and collateral design projects. We're using Blue...
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