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Blog
Bill Weckel
Oct 31, 20242 min read
A Superior Search Engine is About to Unseat Google
By adding search to ChatGPT, OpenAI challenges Google's search, offering an alternative approach that bypasses traditional ad revenue.
We Create LIFT
Oct 21, 20241 min read
Mettle Ops Website Development
LIFT is pleased to announce the launch of Mettle Ops' new website. Based in Detroit, Michigan, Mettle Ops upgrades legacy military vehicles
Bill Weckel
Oct 7, 20243 min read
How Website Speed Impacts Your Google Ranking and What You Can Do About It
Website speed directly impacts a site's search rank. Here's what we can do to improve it.
We Create LIFT
Sep 17, 20241 min read
Victory Six Advisors Website Refresh
LIFT is pleased to announce a website refresh for our good friends and long-term partners at Victory Six Advisors.
Bill Weckel
Aug 13, 20243 min read
The Hidden Dangers of Monopolies in the Internet Search Engine Industry
Let’s explore the dangers of monopolies in the internet search engine industry and why it’s crucial to address them.
Bill Weckel
Jul 18, 20243 min read
The Perils of Overinvesting in SEO at the Expense of Quality Content
Let's dive into the risks associated with overprioritizing SEO and neglecting content quality.
Bill Weckel
Jun 11, 20243 min read
Understanding Organic vs. Paid Website Traffic: A Guide for Business Owners
In the digital realm, driving traffic to your website is crucial for business success. However, navigating the various methods can be daunti
Bill Weckel
May 29, 20243 min read
Navigating Color Systems: Understanding CMYK, RGB, Hex, and Pantone
Consistency is paramount in any successful branding or marketing endeavor. Ensuring that your chosen colors remain faithful across various p
Bill Weckel
May 9, 20244 min read
The Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious Factors
In this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi
Bill Weckel
Apr 14, 20241 min read
DS2 Website Development
LIFT is pleased to announce the launch of DS2's new website. DS2 is a software development firm serving customers within the U.S. Army and A
We Create LIFT
Mar 15, 20241 min read
Rosemary Beach Sculpture Exhibition
LIFT is happy to announce the development and launch of a new website for the Rosemary Beach Sculpture Exhibition.
Bill Weckel
Feb 15, 20241 min read
Defense: DS2 Branding Evolution
Dynamic Software Solutions, a Florida-based defense contractor, hired us to design a new company logo. They felt that they had "grown out of
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