Navigating Color Systems: Understanding CMYK, RGB, Hex, and Pantone
Consistency is paramount in any successful branding or marketing endeavor. Ensuring that your chosen colors remain faithful across various p
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Blog
Bill Weckel
- May 9
- 4 min
The Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious Factors
In this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi
Bill Weckel
- Jan 18
- 3 min
The Art of Perceived Value: How Price and Proximity Shape Consumer Perception
As consumers, we often make decisions based on a complex web of factors, some rational and others deeply emotional.
Bill Weckel
- Apr 4, 2023
- 1 min
Venture Capital: RG Group Rebrand
The Dubai-based venture capital and investment firm RG Group selected LIFT to execute a rapid rebranding that better communicates and...
We Create LIFT
- Jul 28, 2022
- 1 min
Decimus Digital Asset Management
Decimus Digital Asset Management is Washington D.C.-based international investment fund which focuses on standards-based blockchains and...
We Create LIFT
- Jun 2, 2022
- 1 min
Digital Advance
Digital Advance is a digital media agency specializing on bulk email marketing and local search optimization. The Virginia-based startup...
We Create LIFT
- May 5, 2022
- 1 min
Cinco De Mayo Skate Deck
LIFT partner Troy Ruprecht created this skull illustration which formed the basis for a custom LIFT skate deck. We donated the deck, to...
We Create LIFT
- Mar 25, 2022
- 1 min
Standardized Ad Template
Our long-term client The St. Joe Company is a large, publicly traded land development corporation with a substantial footprint in...
We Create LIFT
- Mar 10, 2022
- 1 min
Mexico Beach Crossings
HomeCorp's newest multi-family residential community, Mexico Beach Crossings, provides residents with luxury apartment living and some of...
We Create LIFT
- Oct 1, 2020
- 1 min
Rosemary Beach Sculpture Exhibition
The Rosemary Beach Sculpture Exhibition is a biennial juried art show of contemporary outdoor sculpture on display throughout the town of...
We Create LIFT
- Apr 7, 2020
- 1 min
Watersound Origins Crossings
HomeCorp's Watersound Origins Crossings apartments in South Walton, Florida offer residents a combination of comfort, quality,...
We Create LIFT
- Sep 14, 2019
- 1 min
Team Stevens Real Estate
Steve and Jan Stevens are notable real estate agents specializing in beach properties in the Rosemary Beach, Florida luxury market. 30A...
We Create LIFT
- Sep 10, 2019
- 1 min
YOLO Electric Bike Photoshoot
Northwest Florida marketing agency We Create LIFT conducted a lifestyle and branding photoshoot at Watersound Origins Crossings using...
We Create LIFT
- Aug 12, 2019
- 1 min
Aurora Sculpted Lights
Julia Vanover is a fine artist in Niceville, Florida. She launched a line of unique hand-sculpted lighting fixtures. Julia hired...
We Create LIFT
- Oct 22, 2018
- 1 min
K Corp
K’oyitl’ots’ina, Limited's subsidiary K Corp provides facility operations, maintenance, security, and construction services to...
We Create LIFT
- Jun 26, 2018
- 1 min
Branding: Groomers Box
Tampa-based Groomer's Box is a monthly subscription box that delivers high quality grooming tools and consumable products to professional...
We Create LIFT
- Apr 11, 2018
- 1 min
Nautical Boat Club
Dallas-based Nautical Boat Club is boat rental subscription service with a franchised marinas ("Boat Clubs") throughout the United...
We Create LIFT
- Apr 6, 2018
- 1 min
Nick Householder
Nick Householder is an aerospace industry veteran and a broadcast television and streaming personality who creates fun, simple,...
We Create LIFT
- Jan 3, 2018
- 1 min
Saltwater Restaurant Group
Okaloosa Island, Florida's Saltwater Restaurant Group engaged We Create LIFT to develop logos for their newest restaurant concept:...
We Create LIFT
- Dec 28, 2017
- 1 min
Branding: Cirrus Shares
Cirrus Shares is an Atlanta-based aircraft broker offering sales and fractional partnerships. The brokerage is strongly focused on the...
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