top of page

Blog


Navigating Color Systems: Understanding CMYK, RGB, Hex, and Pantone
Consistency is paramount in any successful branding or marketing endeavor. Ensuring that your chosen colors remain faithful across various p

Bill Weckel
May 29, 20243 min read


The Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious Factors
In this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi

Bill Weckel
May 9, 20244 min read


The Art of Perceived Value: How Price and Proximity Shape Consumer Perception
As consumers, we often make decisions based on a complex web of factors, some rational and others deeply emotional.

Bill Weckel
Jan 18, 20243 min read


Venture Capital: RG Group Rebrand
The Dubai-based venture capital and investment firm RG Group selected LIFT to execute a rapid rebranding that better communicates and...

Bill Weckel
Apr 4, 20231 min read


Decimus Digital Asset Management
Decimus Digital Asset Management is Washington D.C.-based international investment fund which focuses on standards-based blockchains and...

We Create LIFT
Jul 28, 20221 min read


Digital Advance
Digital Advance is a digital media agency specializing on bulk email marketing and local search optimization. The Virginia-based startup...

We Create LIFT
Jun 2, 20221 min read


Cinco De Mayo Skate Deck
LIFT partner Troy Ruprecht created this skull illustration which formed the basis for a custom LIFT skate deck. We donated the deck, to...

We Create LIFT
May 5, 20221 min read


Standardized Ad Template
Our long-term client The St. Joe Company is a large, publicly traded land development corporation with a substantial footprint in...

We Create LIFT
Mar 25, 20221 min read


Mexico Beach Crossings
HomeCorp's newest multi-family residential community, Mexico Beach Crossings, provides residents with luxury apartment living and some of...

We Create LIFT
Mar 10, 20221 min read


Rosemary Beach Sculpture Exhibition
The Rosemary Beach Sculpture Exhibition is a biennial juried art show of contemporary outdoor sculpture on display throughout the town of...

We Create LIFT
Oct 1, 20201 min read


Watersound Origins Crossings
HomeCorp's Watersound Origins Crossings apartments in South Walton, Florida offer residents a combination of comfort, quality,...

We Create LIFT
Apr 7, 20201 min read


Team Stevens Real Estate
Steve and Jan Stevens are notable real estate agents specializing in beach properties in the Rosemary Beach, Florida luxury market. 30A...

We Create LIFT
Sep 14, 20191 min read


YOLO Electric Bike Photoshoot
Northwest Florida marketing agency We Create LIFT conducted a lifestyle and branding photoshoot at Watersound Origins Crossings using...

We Create LIFT
Sep 10, 20191 min read


Aurora Sculpted Lights
Julia Vanover is a fine artist in Niceville, Florida. She launched a line of unique hand-sculpted lighting fixtures. Julia hired...

We Create LIFT
Aug 12, 20191 min read


K Corp
K’oyitl’ots’ina, Limited's subsidiary K Corp provides facility operations, maintenance, security, and construction services to...

We Create LIFT
Oct 22, 20181 min read


Branding: Groomers Box
Tampa-based Groomer's Box is a monthly subscription box that delivers high quality grooming tools and consumable products to professional...

We Create LIFT
Jun 26, 20181 min read


Nautical Boat Club
Dallas-based Nautical Boat Club is boat rental subscription service with a franchised marinas ("Boat Clubs") throughout the United...

We Create LIFT
Apr 11, 20181 min read


Nick Householder
Nick Householder is an aerospace industry veteran and a broadcast television and streaming personality who creates fun, simple,...

We Create LIFT
Apr 6, 20181 min read


Saltwater Restaurant Group
Okaloosa Island, Florida's Saltwater Restaurant Group engaged We Create LIFT to develop logos for their newest restaurant concept:...

We Create LIFT
Jan 3, 20181 min read


Branding: Cirrus Shares
Cirrus Shares is an Atlanta-based aircraft broker offering sales and fractional partnerships. The brokerage is strongly focused on the...

We Create LIFT
Dec 28, 20171 min read
bottom of page