The Dubai-based venture capital and investment firm RG Group selected LIFT to execute a rapid rebranding that better communicates and reflects who they are in 2023. Former Afghan Minister of Parliament and current RG Group Chairman Haji Ajmal Rahmani requested a bold and upscale visual aesthetic that is equal parts Western and Middle Eastern. We responded with a typographic logo and luxurious color palette that will resonate well with a global audience.
Once the new logo was approved, LIFT designed and built a new brochure-style website and produced various identity kit and collateral items.
