HomeCorp is an upscale multi-family residential development and management company with a multi-state footprint in the Southeastern United States. They own the full process—from concept through lease-up and property management and have built a large portfolio of significant communities.
HomeCorp engaged LIFT to evolve their aging branding and bring it into better harmony with the luxury properties they build and manage.
LIFT created a new corporate logo and several logos for communities currently underway or soon to break ground. We developed a plan to redesign their corporate website and their constellation of resident-facing community websites. Each community HomeCorp develops is architecturally and visually unique and the websites we created has its own personality while maintaining a sold connection to the overarching brand.