The Hub Bicycles
The Hub is the first micromobility hub to support delivery drivers, commercial office buildings, and fleets with a full complement of LEV-related products and services for their food/package, last-mile delivery, and commuting needs. Like all startups, they needed foundational marketing and selected LIFT for our ability to simultaneously develop branding and an ecommerce presence.
LIFT developed branding, identity, and web assets with a focus on simplicity and good performance on mobile devices. We created a very literal logomark that counterbalances an ambiguous trade name. We developed a per-market domain strategy and created advertising and marketing collateral.