Bill WeckelMay 94 minMarketingThe Art and Science of Consumer Purchasing Decisions: Unveiling the Conscious and Subconscious FactorsIn this article, we delve deep into the conscious and subconscious factors that drive consumer behavior, uncovering the art and science behi
Bill WeckelJan 183 minBrandingThe Art of Perceived Value: How Price and Proximity Shape Consumer PerceptionAs consumers, we often make decisions based on a complex web of factors, some rational and others deeply emotional.