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Defense: DS2 Branding Evolution

Dynamic Software Solutions, a Florida-based defense contractor, hired us to design a new company logo. They felt that they had "grown out of" their logo and that it wasn't an accurate reflection of their brand. We noted that the position of the "2" invites misinterpretation as 'DS squared' and we'd take care to avoid repeating that.

Old DS2 logo
The "old" DS2 logo.

Two designers worked on multiple, unique concepts, with the design seen here prevailing. The client is pleased with the work and has replaced their building's signage and updated their marketing vehicles with the new logo.


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